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A BRAND Blueprint: YOUR BUSINESS NUTRITION PLAN
Branding, Business Janel Gion Branding, Business Janel Gion

A BRAND Blueprint: YOUR BUSINESS NUTRITION PLAN

As a creative director, I often see business owners approaching branding as a surface-level exercise in aesthetics. However, branding is much more than just choosing the right colors and fonts. A brand is a holistic expression of a company's values, mission, and identity, and as such, it has the power to shape a business’ long-term health and success.

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