Welcome to the Blog
Hello, and welcome to the blog! My name is Janel Gion and I am a brand photographer, brand strategist and web designer based in Sandpoint, Idaho. I hope you enjoy viewing some of my latest work and articles sharing all the things I’ve learned working in the creative marketing space and find here that completely inspires you! I love making new friends, so don't be afraid to reach out and say hello!
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A Brand Audit: Your Business Nutrition Plan
As a creative director, I often see business owners approaching branding as a surface-level exercise in aesthetics. However, branding is much more than just choosing the right colors and fonts. A brand is a holistic expression of a company's values, mission, and identity, and as such, it has the power to shape a business’ long-term health and success.