Loco’s Kitchen
Loco's Kitchen is a modern food truck serving authentic Mexican cuisine with a contemporary twist, offering everything from tacos to aguas frescas.
For this project, I provided a full brand strategy along with custom website design, vibrant brand photography, and a distinctive logo to capture their cultural roots. I also directed the creative vision for their food truck design and social media content, ensuring consistency across every touchpoint. The result? A standout brand that celebrates Mexican heritage while attracting a loyal local following.
Loco’s Kitchen
Loco's Kitchen is a food truck offering a fresh take on authentic Mexican cuisine, serving flavorful tacos, burritos, and refreshing aguas frescas.
PROJECT: Brand Strategy, Website Design, Brand Photography, Logo Design, Food Truck Design, Social Media Content Creative Direction
Loco's Kitchen brings Mexican street food to the local community, blending tradition with modern culinary flair. I worked with them to create a bold, cohesive brand identity, including a custom website, vibrant photography, eye-catching food truck design, and a strong social media presence to engage their audience.
Social Media
We have launched with a 9 Grid concept that with a strategy to post Reels to increase engagement and relevance. We also provided Instagram story graphics to be used in promoting specials, events and more!
Colors & Fonts
For the Loco's Kitchen brand, I chose vibrant colors like rich red and green to reflect the bold, authentic flavors of their Mexican cuisine. The complementary neutral tones add a modern, clean touch to balance the lively palette.
The fonts—Freya Extra Bold and Frontiersman JNL—give the brand a mix of modern energy and rustic charm, capturing both the contemporary and traditional aspects of their offerings. Together, these choices create a visually engaging identity that aligns with the brand's fun yet authentic personality.
Concept Design
Taco Truck Design
The design for Loco's Kitchen taco truck was inspired by the desire to blend tradition with modern flair, capturing the essence of authentic Mexican cuisine with a fresh twist.
The black base creates a bold, sleek canvas that allows the custom logo and vibrant accents, like the red chili pepper, to pop. The typography and playful layout of the branding elements were designed to reflect both the fun and professional nature of the food truck, making it stand out while staying true to its cultural roots.
Final Design
Brand Photography & Content
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If you’re ready to take your brand to the next level and attract high-paying clients, it’s time to stop settling for “good enough.” You might think all you need is a quick logo or a simple website, but the reality is, to stand out, you need a cohesive, premium brand that reflects your true expertise. Let’s create a no-excuse brand that speaks directly to your ideal clients and positions you as the go-to expert.