You wouldn’t build Your Dream house
Without a plan So…

Stop spinning your wheels on your dream brand & business without one.

Your brand deserves an action plan that connects, converts, and feels 100% you.

what will your brand look & feel like in 2025?

Imagine a brand that feels like you—polished, professional, and irresistible. A website that attracts dream clients and turns them into paying customers. Visuals so clear they instantly draw people in.

This is about more than looking good—it’s about building confidence, saving time, and creating a brand that opens doors. Let’s make it happen.

LET’S MAKE IT HAPPEN!

Does this Sound familiar?

  • YOU FEEL LIKE YOUR BRAND IS ALL OVER THE PLACE — one day it feels “meh,” and the next, it feels completely disconnected from what you want.

  • YOUR WEBSITE IS JUST…THERE. It’s not pulling its weight in connecting with or converting the audience you know you’re capable of reaching.

  • YOU’RE STUCK IN A CYCLE OF “I NEED TO FIX THIS” but don’t know where to even start. Messaging? Photos? Website? All of it?

  • YOU’VE INVESTED TIME (AND PROBABLY MONEY) INTO YOUR BUSINESS, but it still doesn’t feel cohesive or aligned.

  • YOU’VE GOT BIG GOALS FOR YOUR BUSINESS, but every time you sit down to map it out, it feels overwhelming and impossible.

  • YOU’RE EXHAUSTED FROM GUESSING WHAT YOUR BRAND NEEDS NEXT — and secretly worried you’re wasting time on all the wrong things.

  • YOU’VE THOUGHT ABOUT HIRING SOMEONE TO HELP, but the idea feels too big or too expensive (and you don’t want to waste money on the wrong thing).

“The brand Blueprint helped me to 3X my income in less than 30 days!”

“The Brand Action Plan & Roadmap with Janel and team was the winning combination for me. Working with them was exactly what I needed to be sure I’m doing what I want to be doing in my business and spending my time + money in the right places. They gave me the confidence to charge my prices and structured my offers so I can grow my team and increase my income. They delivered a creative execution plan plus the hands-on support I needed to launch my offers with ease.”

— CINDY W., WARD VIRTUAL SOLUTIONS

BUT GUESS WHAT…

I’ve Been Exactly Where You Are

I remember feeling stuck—like I had all these big ideas but no clue how to bring them to life. My website wasn’t connecting, my visuals didn’t match my vision, and I kept chasing perfection without any real direction.

Then it hit me: I was trying to build a house without a blueprint.

That moment changed everything. When I stopped guessing and started planning, my brand finally came together—and the results followed.

That’s why I created the Brand Blueprint—to give you the clarity and confidence to build the brand you’ve been dreaming of. Let’s make it happen.

LET’S BREAK IT DOWN

HERE’S WHAT we’ll cover

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Visual Brand Identity & Website

We’ll evaluate your visual brand and how well your audience actually understands who you are, what you do, and why it matters. This is where we look at all the pieces that work together to generate effective brand awareness. We’ll look at how your website can connect with your audience and convert them into clients.

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Customer Journey & Your Marketing Roadmap

Do your core values and mission align with the client you’re trying to attract? We’ll help you see where inconsistencies in how you’re showing up, what you want to do, + who you want to serve are holding your brand back from what you’re capable of and craft a plan for you to follow to level up from there!

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Connection for Conversion Strategy

How you feel about your business matters. There’s no point in making a lot of money if it requires you to sacrifice your health or happiness. We’ll discuss how you can build a foundation for profitability and contentment. You really can have both!

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Your Visuals & Photography Plan

Strategically craft the look and feel of your brand to ensure it’s cohesive across every touchpoint, visually stunning, and instantly recognizable. Together, we’ll can map out the images and aesthetic that not only align with your brand’s identity but also resonate deeply with your audience, making your business unforgettable.

INTRODUCING…

THE BRAND BLUEPRINT

The Brand Blueprint is a custom, in-depth strategy session designed to uncover the heart of your business and map out your next steps. This is where clarity meets action—because great brands don’t just happen. They’re built with intention.

Brand Blueprint Action Plan and Roadmap

HOW DOES THIS SOUND?

The Results You're Going to Get:

Crystal-Clear Clarity. Stop guessing and start building a brand that attracts high-paying clients and grows your income.

A Confident Next Step. Take action to replace your 9-to-5 income, book dream clients, and build a business you love.

Alignment Across the Board. Build a cohesive, professional brand that gets noticed, builds trust, and lets you confidently raise your prices.

A Roadmap You Can Trust. Focus on what matters, scale faster, and hit your revenue goals with ease.

Standout Visuals. Create stunning, on-brand visuals that tell your story, elevate your credibility, and draw in clients who can’t wait to work with you.

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No Excuses. Just Results.

How It Works

BOOK YOUR SESSION

Reserve your spot and fill out a simple intake form so I can learn about your business and goals before we dive in.

BLUEPRINT SESSION

During our 90-minute session, we’ll dig into your brand’s identity, website, and visuals to uncover what’s working, what’s not, and create a clear plan to move forward.

ACTION PLAN & ROADMAP

Walk away with a personalized strategy and actionable steps to align your brand, attract your dream clients, and confidently grow your business.

HEY THERE!

I’M JANEL

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Your New no-excuses creative & accountability friend

But it wasn't always this way.

I have been known to make EVERY excuse in the book why building a brand that connects, converts, and feels like me isn’t possible for me… BS!

I’m obsessed with living my healthiest, happiest life and helping passionate business owners like you do the same. My superpower? Taking the dreams in your heart and head and transforming them into a visual brand that communicates your vision and values.

I know what it’s like to feel stuck, second-guessing every decision while chasing a business that doesn’t quite align. Everything changed when I stopped guessing and started following a clear strategy. I built a business that replaced my 9-to-5, booked dream clients, and gave me the freedom to design a life I love.

And here’s the thing—it’s not about being “special.” If I can do it, so can you. I’m here to guide you with tools, strategy, and no-excuses accountability to finally make it happen. I can’t wait to see what we create together!

This *is* for you if:

  • You want a brand that sets you apart and gives you unshakable confidence.

  • You want a brand that looks as good as the expert you are and everyone’s looking for.

  • You’re over spinning your wheels and guessing.

It's probably *not* for you if...

  • You’re hoping for a magic wand (spoiler: none here).

  • You’re not ready to roll up your sleeves.

  • You’re fine with a “good enough” brand vibe.

Frequently Asked Questions

  • If you feel stuck, overwhelmed, or unsure where to focus, the Brand Blueprint provides clarity and direction. It’s the foundation for creating a cohesive, professional brand that connects with your audience and converts them into clients. If we decide to work together after we build the plan, the cost of your Blueprint is deducted from your package price.

  • You’ll receive a 15–20 page action plan and roadmap tailored to your brand. It covers your messaging, website strategy, visual branding, and next steps for growing your business. If we decide to work together after we build the plan, the cost of your Blueprint is deducted from your package price.

  • The Blueprint focuses on strategy and planning, not execution. It’s the roadmap for what comes next, whether that’s a photoshoot, website redesign, or marketing upgrades. If we decide to work together after we build the plan, the cost of your Blueprint is deducted from your package price.

  • Even if you’ve built the basics, the Blueprint helps identify gaps and opportunities to refine your messaging, align your visuals, and optimize your website to better connect and convert. Are you walking them thru the most ideal customer experience you can?

  • Not at all! The Brand Blueprint is perfect for both new businesses and established brands looking to elevate, refine, or rebrand.

  • The session itself is 90 minutes, and you’ll receive your action plan within a week. From there, implementation is up to you—but the roadmap will make it simple and actionable. If we decide to work together after we build the plan, the cost of your Blueprint is deducted from your package price.

  • Absolutely! After your Blueprint session, you can choose to partner with me for website design, branding photography, or other services to bring the plan to life. The cost of the blueprint is deducted from any package pricing.

  • Nope! The Blueprint is designed to meet you where you are and guide you toward the next best steps—whether that includes visuals, website changes, or marketing strategies.

  • That’s exactly why this process exists! The Blueprint helps you identify what’s missing and gives you clear steps to move forward with confidence.

  • The Brand Blueprint is designed to be an affordable starting point that saves you time and money by focusing on what matters most for your brand.

  • Because of the personalized nature of the session and deliverable, the Blueprint is non-refundable. However, I’m confident you’ll leave with the clarity and direction you’ve been searching for.

Still on the Fence?

I get it. Every dollar invested in your business is an important one! I get it—every dollar counts, and investing in your business is a big decision. That’s why this process is designed to deliver maximum clarity and results without wasting your time or money.